17How one tiny change helped Chess.com grow subscriptions by 20%
The trick was changing when players saw their mistakes.
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Earlier moves
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16How YouTube got more people to upgrade to Premium
A cheaper paid wedge reached viewers who wanted ad-free video, not another music service.
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15How Hinge increased engagement by adding friction
When unlimited options keep users from progressing, friction can actually help.
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14Why Starbucks stopped serving orders first-come, first-served
A clearer promise can turn waiting from a conversion problem into a manageable one.
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13How Airbnb got more bookings by showing you less
The worst options are free to remove and expensive to keep
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12Why Southwest Ended Open Seating After More Than Half a Century
Open seating was the number one reason people left. Fixing it meant giving up the fastest boarding in the industry, and it worked.
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11Is it the end of renting intelligence?
Wix, Shopify, and Intercom bought the building this summer. Here's when you should.
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10The first move to show up in AI answers (it's not writing content)
Everyone's cranking out blog posts. The people winning did something else first.
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09Peloton is using AI to keep you from canceling
The personalized plans keep you subscribed and the new hardware gets you to upgrade
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08Harvey's Trick for Selling AI to Lawyers Who Hate AI
He'd hand a partner their own court filing and let the AI roast it.
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07How Intercom went from nearly dead to a $3.6B sale as Fin
The whole business flipped from selling the tool to selling the result, one resolved ticket at a time.
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06The first consumer AI agent that actually makes sense
It's not in your inbox or your code editor. It's building your grocery cart on Uber Eats.
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05How Granola won in one of the most crowded markets
No ads, no growth team, no bot in the call. Just a product people couldn't stop sharing.
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04How Notion made its AI worth paying for
As models commoditize, the most valuable asset is the high-quality data only you hold.
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03Why Duolingo's $30 Max tier is really an AI testing lab
A playbook built on one bet: inference costs will keep getting cheaper.
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02Why the AI Boom Made Reddit More Valuable, Not Less
The strategy behind Reddit Answers, the search-bar merge, and making OpenAI and Google pay up
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01How Spotify reinvented the last mile of personalization
Using AI to develop a new type of UX instead of just a backend algorithm improvement
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